This was originally a post on Google+.
Ebook detractors say “I want the [feel | smell | ability to read in the bath] of a paper book.” Example from my life earlier today:
I was walking past Books-A-Million and they had the sales racks rolled out in front of the store. These books are priced at $3.97 and they are buy 2 get 1 free. I browsed them for a bit and realized that even if all these books were free, I would not bring any of them home. That’s because the stop energy on paper book purchases doesn’t come from the sale price, it comes from my willingness to bring One More Book into my life. For the kind of bullshit on the clearance rack, that willingness was zero.
Conversely, my stop energy in buying an ebook is completely based on price to value ratio. If the book is priced above my impulse buy trigger for that work, I’ll think about it. If the decision is no, that book is done. If it is below the impulse buy trigger, it’s bought without a second thought. In between, it’s a maybe (but usually no.)
It’s just the way my buy finger goes nowadays. If the book is in paper, it better be special. If it’s electronic, it better be reasonably priced. I have thousands of books in my to-be-read queue and every one of those is a reason not to buy your book. You can overcome that but you need to do the right thing.