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	<title>Comments on: Podcaster</title>
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	<description>A journal of geekery, music and joy</description>
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		<title>By: When Experts Get The Basics Wrong at MWGblog</title>
		<link>http://www.evilgeniuschronicles.org/wordpress/2004/09/18/podcaster/comment-page-1/#comment-6521</link>
		<dc:creator>When Experts Get The Basics Wrong at MWGblog</dc:creator>
		<pubDate>Fri, 24 Mar 2006 04:27:41 +0000</pubDate>
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		<description>[...] Colin Dixon, Senior Analyst, IP Media and Michael Greeson, Founder &amp; CEO of The Diffusion Group have posted an essay entitled &#8220;Recasting the Concept of Podcasting: Part I.&#8221; The essay points out what many of us suspected, the vast majority of people consume podcasts on their computer (or not at all) as opposed to on a portable device. The authors cite a study by Bridge Data indicating 80% of podcasts never make it to a portable device. The essay focuses on the existing definition used by the New Oxford American Dictionary which includes &#8220;downloading to a personal audio player&#8221; and then goes on to suggest creating a new &#8220;understanding&#8221; of podcasting starting from scratch. As someone who was around when the term first was used (Dave Slusherâ€™s September 18th, 2004 post regarding Dannie Gregoireâ€™s &#8220;podcaster&#8221; user agent hitting his URL â€“ now there is some podcasting history for you) I never presupposed it required a portable device; just that podcast files could make that migration. This was an added benefit hopefully leading to increased consumption. The authors correctly point this out in their article and make a distinction of what &#8220;podcasting&#8221; means now that Apple&#8217;s marketing team is involved. [...]</description>
		<content:encoded><![CDATA[<p>[...] Colin Dixon, Senior Analyst, IP Media and Michael Greeson, Founder &#38; CEO of The Diffusion Group have posted an essay entitled &#8220;Recasting the Concept of Podcasting: Part I.&#8221; The essay points out what many of us suspected, the vast majority of people consume podcasts on their computer (or not at all) as opposed to on a portable device. The authors cite a study by Bridge Data indicating 80% of podcasts never make it to a portable device. The essay focuses on the existing definition used by the New Oxford American Dictionary which includes &#8220;downloading to a personal audio player&#8221; and then goes on to suggest creating a new &#8220;understanding&#8221; of podcasting starting from scratch. As someone who was around when the term first was used (Dave Slusherâ€™s September 18th, 2004 post regarding Dannie Gregoireâ€™s &#8220;podcaster&#8221; user agent hitting his URL â€“ now there is some podcasting history for you) I never presupposed it required a portable device; just that podcast files could make that migration. This was an added benefit hopefully leading to increased consumption. The authors correctly point this out in their article and make a distinction of what &#8220;podcasting&#8221; means now that Apple&#8217;s marketing team is involved. [...]</p>
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