Proofread It

Posted on April 2, 2009
Filed Under tv | 3 Comments

While watching the final episode of ER, a television event I would think would be a big deal for advertisers, we saw something amazing. There was a McDonalds commercial about scratch made biscuits that had a scroll across the bottom. In it, it referred to “32 oz. sweat tea” (sic). Mmmm, tea made out of human sweat. Sounds delicious.

Does no one proofread these things? How many layers of middle management from the production company, the ad agency and McDonalds had to sign off on this commercial without a single one noticing that detail? That is truly amazing, but it did make for an amusing moment as I did the double take, used the DVR to back it up and look at it again. Wow.

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    3 Responses to “Proofread It”

    1. Wayne on April 3rd, 2009 9:55 am

      I tried the Sweat Tea. It was a little to salty for my taste.

    2. Tom Deja on April 3rd, 2009 9:29 pm

      I caught a similiar typo in a local ad for a Medical Group in the next township over…namely, a misspelling of the township name itself! I don’t know about you, but I don’t want to go to a doctor who doesn’t know how to spell the name of the place he works in.

    3. Mom on April 5th, 2009 12:50 pm

      Yesterday I drove behind a car with a dedication in the back window (which is sooo juvenile anyway) to “Our three little angles”. Apparently someone didn’t pass geometry or has ever read the Bible.

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    • April 3, 2009 at 11:53 am Derek Coward
      So THAT'S what that aftertaste is.
    • April 3, 2009 at 11:54 am Dave Slusher
      After seeing this, I had the Butthole Surfers song "Sweat Loaf", their sorta-cover of Sabbath's "Sweet Leaf" in my head.

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